About us
Skincare crafted with intention
Zureva is a clean skincare brand founded on restraint, science, and the belief that fewer, better products create healthier skin.
Our story
Founded on restraint
Zureva began with a simple frustration: shelves crowded with products that promised everything and delivered irritation. We believed skincare should be simpler, more honest, and grounded in real science.
From a small studio in Chicago, we set out to create formulas that do more with less. Every product is developed alongside cosmetic chemists, reviewed by dermatologists, and produced in limited quantities so it reaches you fresh.
We do not chase trends. We focus on proven actives, thoughtful textures, and packaging that protects what is inside. What is not in the bottle matters as much as what is.
Mission
Make effective skincare feel effortless
We create high-performance products that fit quietly into your daily ritual. No ten-step routines, no conflicting actives, no confusion. Just clean formulas that work.
Vision
A new standard for everyday luxury
We imagine a world where skincare is transparent, sustainable, and designed around the health of your skin first. Quiet luxury, made responsible.
Founder & Owner
Bernard Baggett, Jr.
Bernard founded Zureva with a clear purpose: to bring honesty back to skincare. After years of watching brands overload products with fragrance, fillers, and confusing claims, he set out to build something different.
Under his leadership, Zureva operates from its Chicago studio at 5353 W Crystal St, blending clinical rigor with a personal, customer-first approach. Bernard believes that every bottle should earn its place on your shelf.
"Great skincare is not about having more. It is about choosing better."
What we stand for
Our principles
Six commitments that guide every formula, partnership, and decision we make.
Clean by default
We formulate without parabens, sulfates, synthetic fragrances, or unnecessary fillers. If an ingredient does not serve your skin, it does not make the cut.
Evidence first
Every active we use is chosen for published, peer-reviewed results. We prioritize proven performance over marketing trends.
Barrier respecting
Healthy skin starts with a strong barrier. Our formulas are designed to support, not strip, your skin's natural protective layer.
Small batches
Produced in limited runs so every product reaches you fresh. Less waste, better quality control, and a more personal touch.
Cruelty free
We never test on animals, and we work only with suppliers who share the same commitment to ethical, responsible sourcing.
Dermatologist tested
Each formula is reviewed and patch-tested under dermatological supervision before it ever reaches your bathroom shelf.
How we work
The Zureva process
From research to your doorstep, every step is designed for quality, safety, and transparency.
Research
We begin with the latest clinical literature, identifying actives with documented efficacy for real skin concerns.
Formulate
Our chemists develop prototypes in small quantities, balancing concentration, texture, absorption, and stability.
Test
Every formula undergoes stability, compatibility, and dermatological patch testing to ensure safety and performance.
Deliver
Finished products are filled in small batches, carefully packed, and shipped directly from our Chicago studio.
Our promise
Quality without compromise
Every Zureva product is manufactured in small batches under strict quality controls. We verify ingredient integrity, test for stability, and confirm compatibility before release.
We list every ingredient clearly, explain what it does, and never hide behind proprietary blends or vague marketing language. If you have questions, our team is here to answer them.
- Dermatologist-reviewed formulas
- Small-batch manufacturing
- Transparent ingredient lists
- Cruelty-free and ethically sourced
- Satisfaction-focused support
Begin your ritual
Experience the Zureva difference
Explore our collection of cleansers, serums, moisturizers, and sunscreens designed for healthy, radiant skin.